- Chengdu Motor Show 2009 rounded off with great success

With its huge display space, extensive profile of domestic and international exhibitors, wide media coverage, upgraded concurrent events and hot sales of auto vehicles, the 12th Chengdu Motor Show (CDMS 2009) successfully rounded off on Sept. 25th at New International Convention & Exposition Centre Chengdu Century City. In a display area of 100,000 sqm, the seven-day-show accommodated over 200 exhibitors, 516 auto vehicles and 410,000 visitors. A total number of 4,512 automobiles were sold during the fair, 268 out of which were luxurious sedans. These numbers have hit a record high in the history of Chengdu Motor Show. With 12 years of development, the show has grown into one of the top four auto shows in China.

Leading Players Competed for Western China Market
Compared with its last edition, CDMS 2009 witnessed more active involvement by exhibitors, who regard the show as an A-level event of its kind in China. Among foreign exhibitors, Benz was the one in spotlight as it took up a total display area of 1,400 sqm, a phenomenal growth of 40% vis-à-vis that of last year. The super-luxurious exhibition stand and the newest lineup of car models released at CDMS has put the show in parallel with Shanghai and Beijing Auto shows, the two top auto shows in China. BMW and Audi also set up their show stands with coverage of over 1,000 sqm respectively. At the same time, the show was also highlighted with the wonderful presentations made by domestic auto makers. Leading companies such as Chery, BYD, Great Wall, Geely and Brilliance covered the main stands in the exhibition halls to display their new independent brand autos. Home-born companies like Chery and BYD occupied a 1000-sqm stand each. The hot competition has once again demonstrated the strategic importance of CDMS to auto makers home and abroad.

This year’s CDMS had enjoyed the largest number of new cars released with 18 newly introduced in western China, 6 first released in China and 1 launched for the first time in Asia. Among them, the first-time Asia release of E-coupe by Benz had set up a milestone for the fair. Cadillac introduced its brand new SRX, Dongfeng launched Dongfeng Honda SR -9, Volkswagen brought its two leading coupes Passat CC and Scirocco. Meanwhile, the introductions of New Alto, BMW 730Li, Volvo C30 2.0 add exceptional charm to the grand auto show.

Building on last year’s success, this year’s CDMS continued to feature the “Auto Parts and Accessories Display Area” and “the Second-hand Vehicle Display Area”-an exploration of the after-purchase-of-car market in China. The “Auto Parts and Accessories Display Area” had opened for the second time since its premiere last year, embracing around 100 new brands this year and 165 exhibitors from countries all over the world-a phenomenal growth compared with 79 exhibitors last year. Brands from Japan and South Korea took up a display area of over 10,000 sqm in the show.

Wide Media Coverage Reinforced the Influence of the Show
As one the top four auto shows in China, CDMS 2009 attracted more than 2000 reporters from over 500 media to make the first-hand coverage of the event. Journalists and reporters from Xinhua News Agency, CCTV, Economic Daily, China Daily, China Auto News, Hong Kong Commercial Daily, Ifeng, Takungpao, Wenweipo, Asahi, Chengdu Daily, SINA, SOHU, NET EASE, PC auto, AUTOHOME, Tencent, Sichuan Radio Station, Chengdu Radio Station all made the on-site interviews and delivered the latest information to the audience.

Concurrent Events Intensified the Theme of the Fair
In parallel with the show, the organizer integrated fashion trend and creation into its concurrent events, rendering them more fascinating. Among these activities were the Award Ceremony of Chengdu Motor Show 2009, “No Drunk Driving”-Public Welfare Activities, Pocoer Chengdu Motor Show Theme Photography, On-site Test Drive, Wecker Show, etc. These activities were organized to facilitate interaction between exhibitors and visitors, better present the attributes of products and involve more potential buyers in this participatory process. Worth to mention that the first launched 2009 Auto Brand Leader’s Salon provided an ideal platform for over 70 elites from the automobile industry to communicate with colleagues from all over the world at the backdrop of the beautiful scenery with tasty wine.

This year, CCPIT Automotive Sub-council for the first time took part in Chengdu Motor Show as a special supporter. President Wang Xia of the Sub-council noted that Chengdu Motor Show has extended its influence from the city of Chengdu into the entire automobile market in southwest China; it is now leading the auto consumption in this region. He also emphasized that Chengdu Motor Show, as the fastest growing regional automobile exhibition, now ranks as one of the top four auto shows in China with market-oriented operation and internationalized service.